However, there is more to it than a simple cash for sex exchange.
John said: ‘A true SD offers cash but also mentorship, and a SB offers fun inside the bedroom and companionship outside of it.
‘Sugar daddy dating seemed like a good middle-ground – I could have fun with someone hot and she enjoyed a better lifestyle as a consequence.
‘Since then I’ve had a number of relationships with girls I have met online and, until I want something more serious, it suites my lifestyle and I have met some great people.’ So, while not being the most conventional form of dating it could be arguably one of the most honest.
Despite being looked down upon by many, some would argue there’s nothing wrong with a woman trading in on her looks and ability to laugh at jokes in exchange for shoes and rent.
At least it’s more honest than stringing someone along pretending to be in love when you’re using them as a meal ticket.
‘After my divorce five years ago I wanted to let my hair down and have a bit of fun.
‘I wasn’t looking for a serious relationship or to spend months formally dating but I didn’t want to pay for company either.‘I’m open-minded and non-judgmental so have no issue with somebody who might have other commitments, what is important to me is that when we are together the time we share is inspiring and fun-filled!‘Life is too short to miss opportunities and I believe in living each day to its fullest.’ Bloody good to be honest – oops, ignore me, just thinking aloud.I started chatting to a ‘millionaire’ and within three email exchanges he was talking about what a strong connection he felt we had, and how he couldn’t wait to ‘make love to me’ (eurgghh). With a decent fake tan and a push-up bra, I’d wager you could bag yourself a holiday in Barbados every couple of months to boot.Most looked more like welders from Clacton-on-Sea than hedge fund managers from Knightsbridge.