Adultswing chat

Even more attractive to advertisers is Adult Swim's skew toward youth.

When he takes command of CBS' "Late Show" next year, Stephen Colbert will have to battle the two Jimmys, Fallon and Kimmel.

But he'll also square off against a robot chicken, a mad scientist and a talking hamburger.

"We were something different, and I think a younger demo responds to that."They have responded so well, in fact, that as of March 31, Adult Swim — once confined strictly to late night — started airing as early as 8 p.m.

Time Warner believes that the Adult Swim sensibility can capture the attention of young men in prime time just as well as it does after 11 p.m.

Dan Harmon rose to fame with NBC's off-kilter sitcom "Community." Now, working with writing partner Justin Roiland, he's behind Adult Swim's latest hit, "Rick and Morty" — a fast-paced quasi-parody of the "Back to the Future" series, this time about a mad scientist and his wide-eyed grandson.

Since it premiered in December, the animated show has grown to beat everything on the broadcast networks among men under 35. CRITICS' PICKS: What to watch, where to go, what to eat"When we get notes, we're talking to one guy in Atlanta, who's in charge of everything," said Harmon, whose battles with NBC executives over the creative direction of "Community" led to his temporary departure from the series."We take those notes because that's one person being sincere in his reaction to the material and not trying to politick within a hierarchy, and also not trying to guess what an audience wants."Dave Willis, who helped craft "Aqua Teen Hunger Force" — about a group of fast-food items that sit around a house and insult each other — into Adult Swim's longest-running show, agrees that Lazzo's role as impresario is crucial."His taste is for more absurdist comedy," said Willis, who's also behind the animated spoof "Squidbillies" and the live-action "Your Pretty Face Is Going to Hell.""Frankly, that type of comedy — which is really popular on the Internet — is not that prominent on broadcast or even on cable," Willis said. Moving into prime time has forced Adult Swim to take a broader, more relatable approach to comedy — as in "Rick and Morty," which, while still off-the-wall, hews much more closely to traditional narrative and characterizations a la "The Simpsons." And while buying existing shows like "Family Guy" is fine, the real money is in original shows.That is expensive — in some cases, producing original episodes can cost upward of

Since it premiered in December, the animated show has grown to beat everything on the broadcast networks among men under 35. CRITICS' PICKS: What to watch, where to go, what to eat"When we get notes, we're talking to one guy in Atlanta, who's in charge of everything," said Harmon, whose battles with NBC executives over the creative direction of "Community" led to his temporary departure from the series."We take those notes because that's one person being sincere in his reaction to the material and not trying to politick within a hierarchy, and also not trying to guess what an audience wants."Dave Willis, who helped craft "Aqua Teen Hunger Force" — about a group of fast-food items that sit around a house and insult each other — into Adult Swim's longest-running show, agrees that Lazzo's role as impresario is crucial."His taste is for more absurdist comedy," said Willis, who's also behind the animated spoof "Squidbillies" and the live-action "Your Pretty Face Is Going to Hell.""Frankly, that type of comedy — which is really popular on the Internet — is not that prominent on broadcast or even on cable," Willis said. Moving into prime time has forced Adult Swim to take a broader, more relatable approach to comedy — as in "Rick and Morty," which, while still off-the-wall, hews much more closely to traditional narrative and characterizations a la "The Simpsons." And while buying existing shows like "Family Guy" is fine, the real money is in original shows.That is expensive — in some cases, producing original episodes can cost upward of $1 million each.Commercial buyers see the programming block as a clear alternative: "They're all things that are a bit funny and a bit strange," he added.Lazzo has amped up the strangeness with some of the best-known comedy writers in the business — and then, as Corddry pointed out, letting them do pretty much whatever they want.The dorm-room-type nonsense fits the digital age."I always fondly call them the Internet of television," said Rob Corddry, a former star of Comedy Central's "Daily Show" who co-created and stars in Adult Swim's "Childrens Hospital," a live-action comedy that parodies medical dramas.

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Since it premiered in December, the animated show has grown to beat everything on the broadcast networks among men under 35. CRITICS' PICKS: What to watch, where to go, what to eat"When we get notes, we're talking to one guy in Atlanta, who's in charge of everything," said Harmon, whose battles with NBC executives over the creative direction of "Community" led to his temporary departure from the series.

"We take those notes because that's one person being sincere in his reaction to the material and not trying to politick within a hierarchy, and also not trying to guess what an audience wants."Dave Willis, who helped craft "Aqua Teen Hunger Force" — about a group of fast-food items that sit around a house and insult each other — into Adult Swim's longest-running show, agrees that Lazzo's role as impresario is crucial."His taste is for more absurdist comedy," said Willis, who's also behind the animated spoof "Squidbillies" and the live-action "Your Pretty Face Is Going to Hell.""Frankly, that type of comedy — which is really popular on the Internet — is not that prominent on broadcast or even on cable," Willis said. Moving into prime time has forced Adult Swim to take a broader, more relatable approach to comedy — as in "Rick and Morty," which, while still off-the-wall, hews much more closely to traditional narrative and characterizations a la "The Simpsons." And while buying existing shows like "Family Guy" is fine, the real money is in original shows.

That is expensive — in some cases, producing original episodes can cost upward of $1 million each.

Commercial buyers see the programming block as a clear alternative: "They're all things that are a bit funny and a bit strange," he added.

Lazzo has amped up the strangeness with some of the best-known comedy writers in the business — and then, as Corddry pointed out, letting them do pretty much whatever they want.

The dorm-room-type nonsense fits the digital age."I always fondly call them the Internet of television," said Rob Corddry, a former star of Comedy Central's "Daily Show" who co-created and stars in Adult Swim's "Childrens Hospital," a live-action comedy that parodies medical dramas.

million each.Commercial buyers see the programming block as a clear alternative: "They're all things that are a bit funny and a bit strange," he added.Lazzo has amped up the strangeness with some of the best-known comedy writers in the business — and then, as Corddry pointed out, letting them do pretty much whatever they want.The dorm-room-type nonsense fits the digital age."I always fondly call them the Internet of television," said Rob Corddry, a former star of Comedy Central's "Daily Show" who co-created and stars in Adult Swim's "Childrens Hospital," a live-action comedy that parodies medical dramas.