According to "Dataclysm," the new book by OKCupid's co-founder, Christian Rudder, more than 55 million have registered for a dating site in the last three years.
The free i Phone app, currently launched to a select market in Seattle in August (with an Android release coming shortly), allows women to peruse men's pictures and their answers to the "Question of the Day" ("You found a magic lamp and get three wishes. ") and view their Video Challenges ("Show us a hidden gem in Seattle").
If a woman is suitably impressed by a man's answers, she can make herself visible to him. It's a far more thoughtful and cautious approach than the one taken by the dating app of the moment, Tinder, which is effectively a "hot or not" game, with little information beyond a few photos, age and volunteered biographical tidbits.
Wexler is still disturbed by her reverse Googler: In such a situation, Siren's built-in privacy features could be helpful, she said.
"You are sort of metering out who gets what information about you." Lee, 41, is an unusual candidate for an online-dating tech entrepreneur.
I felt really exposed," said Lee, who is Korean American.
"Especially as an Asian woman, you put your picture up there and suddenly like 'Asian fantasy' would come up." Online dating is now virtually free of the stigma it once had, and Americans are taking to it in droves.
If the input argument is function removes time from date.
The function takes one date argument and returns the date with the same year, month and day, but hour, minute, second and millisecond are set to 0 values.
A 2012 experiment by Jon Millward, a data journalist, found that women were messaged 17 times more than men; the best-looking woman received 536 messages in four months, while the best-looking guy received only 38.
With Siren's unusual features, Lee hopes to change the nature of the messages and put women in the driver's seat, which is what Siren was originally going to be called.
Susie Lee, right, with the help of Katrina Hess, has developed a new online dating app called Siren.