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#Shamelessly Seeking Sugar Momma...) 1700s: Personal Ads for Homosexual Safety Personal ads were one of the only ways for the gay and lesbian communities to meet discreetly and safely at this time.

Less-Than-Fun fact: homosexuality was outlawed and punishable by death in the UK by wife-murderer Henry VIII and continued to be illegal until 1967. A., anyone accused of being a "sodomite" doing "buggery" was also legally sentenced to death as of 1776.) Coded words, female names and other signals in personals were channels to privately expressing vulnerability and find companionship that society forbade.

For a man of Patrick’s years, the experience of joining Google has been verging on damascene.

As he says, ‘I learnt more in my first two months at Google than I’d learnt in the previous two years’.

Scam artists caused a scandal that many newspapers ran with, and personals disappeared practically overnight as public attitudes became more cautious.

Phishing, fake profiles, and ads for escorts continue this tradition today.

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Hardly a week goes by without another new think piece about online dating either revolutionizing society or completely ruining our ability to have real relationships.) Mid 1800s: The General Public Follows In the mid-19th century, the need to advertise for a husband or wife was still considered a "failure" and associated with deviant behavior for many judgmental straight, white, middle-to-upper class people.But as magazines and periodicals such as The Wedding Bell in the US and The Correspondent, Matrimonial Herald and Marriage Gazette in the UK hit the newsstands with immense popularity, matchmaking and personals took off as well, creating the first wave of true mainstream normalization for the personal ad.During this time, gathering sites for gay men known as Molly Houses were subject to regular raids by law enforcement. 1727: Women Get Smacked Down for Expressing Personal Desire In 1727, Englishwoman Helen Morrison became the first woman to place an ad in a Lonely Hearts column.She convinced the editor of the Manchester Weekly Journal to place a small ad stating she was "seeking someone nice to spend her life with." (It's radical, I know.....) A man responded to Helen, but it was not the man she was hoping for.An 1841 ad in the Journal of Munich tells of a 70-year-old Baron seeking a woman "between 16 and 20 having good teeth and little feet." (Well...