By doing so, you will naturally create a curiosity peaking email subject line. Now, you may not like weird email subject lines and neither do you have to. You can also just use weird sayings or just say something random, but using the keywords that fit your market.Plus, you will end up writing an email with interesting content since you’re relating “boring” information with an influencer that means something to you. They don’t sound like something a person would put in an email subject line. For the most part, people will be using very standard email subject lines. Again, it doesn’t have to make complete sense like a regular, benefit-driven email subject line will. You zig with one understandable idea, but you zag by positioning it in an unusual way.So if you’re having trouble writing really exciting email subject lines, then this is the post for you. However, they will catch the eye of your subscribers like nothing else, no matter how crowded their inbox is. Benefit emails are the bread & butter of any email marketing practice. So if you send out an email that doesn’t explicitly or implicitly say we’re going to get something positive out of it, then why would anyone ever open it? With that said, it’s very easy to fall into the typical trap of being boring with benefit-driven emails. Here’s how to charge premium prices The Most Common [Topic] Mistakes [Target Market] Make EX: The most common dating mistakes men make The Art Of [Topic] EX: The art of gardening tomatoes Cool [Topic] Trick [Desired Result] EX: Cool content marketing trick doubles traffic The Secret To [Desired Result] EX: The secret to training your puppy [Desired Result] Without [Negative Result] EX: Read faster without forgetting what you read How To [Desired Result] Even If [Objection] EX: How to build muscle even if you’re skinny You, A [Desired Result]? How To Avoid [Negative Result] EX: How to avoid burnout Are You Making These [Topic] Mistakes? Categories To Fill In: [Desired Result] [Negative Result] [Topic] [Target Market] [Objection] Turn on the news for 10 seconds. A good enough controversy can stop anyone in their tracks because it peaks their curiosity.
Struggling to come up with catchy email subject lines that can stand out in a crowded inbox? I bet if you look in your inbox right now, you’ll have 50 emails there from all sorts of people and 95% of them will have boring email subject lines.The type that make you yawn and remind you how much life is better in the real world than in your inbox.Most email subject lines are like that gray-like picture. When you use contrast emails, now you’re shaking things up.They are hard to ignore because the situation you’re putting subscribers in is strange. People expect the big bully to beat down the little guy.It’s more about connecting to people on an ideological level as it is about selling.
The Death Of [Topic] EX: The death of email marketing The War Against [Topic] EX: The war against meat eaters The Great [Topic] Hoax Of [Year] EX: The great fat loss hoax of 2017 The Truth About [Topic] EX: The truth about the banking industry My Problem With [Topic] EX: My problem with email popups My Big [Topic] Mistake EX: My big copywriting mistake Why I Hate [Topic] EX: Why I hate social media The Case Against [Topic] EX: The case against the gig economy The [Topic] Conspiracy EX: The vegan conspiracy The End Of [Topic] EX: The end of America [Topic] Armageddon EX: Marketing armageddon In Defense Of [Controversial Topic] EX: In defense of crooked politicians Categories To Fill In: [Topic] [Year] [Controversial Topic] It’s no surprise that seeing the name of an authority will get the attention of anyone who respects them.Now, while some benefit-driven email subject lines will always be interesting now matter how many times they are used, you will need to spice it up a little for others. How To [Desired Result] In [Timeframe] EX: How to burn fat in 30min/day What If You [Negative Result]? Because of this, controversial email subject lines tend to short and straightforward, yet alarming.They encapsulate an emotion about a topic in just a handful of words. What really drives home a controversial email subject line though is the topic.A couple of examples of this include the bible, the Vedas, the declaration of independence, and more.These are naturally compelling since they are important in some way, shape, or form. To borrow the name of the person or document so you can teach something. All you have to do is “push” or exaggerate the emotion of the topic by a bit.Any influential person, whether real or fictitious counts.