“I feel so damn powerful.” Meanwhile, a lot of her predecessors had male mentors or collaborators who helped them gain exposure and hit a turning point career-wise.
This isn’t to say they weren’t ultimately at the helm of their own ships — their livelihood demands fierceness — but Cardi proves that a woman needn’t be accompanied before given a seat at the table. Beefs are practically ingrained into hip-hop, harkening back to old-school rap battles and persisting since.
Encouraged by a manager, she decided to focus on pursuing music — a long-standing dream of hers — and wound up reaching her widest audience yet.Cardi turned viral catchphrases into rhymes and, after recording two mixtapes within 12 months, signed to Atlantic Records earlier this year.And with that followed a myriad of endorsement deals and manufacturing opportunities.Last year, the rapper released an eponymous mobile game, aptly titled “Nicki Minaj: The Empire”; she’s aware of what she’s built.With “Bodak Yellow,” Cardi B — a self-proclaimed “regula degula shmegula girl from the Bronx” — is making history.
Cardi’s rap career has been meteoric, playing off a number of factors, but the path to it was indirect.
The hit track by rapper Cardi B — born Belcalis Almanzar to a Trinidadian mother and Dominican dad — seeps out of cars cruising through New York City’s boroughs. The Hot 100 reflects what the majority of the country is listening to.
It’s launched the 24-year-old onstage for Drake’s OVO Fest, the Mo MA PS1, and Hot 97’s Summer Jam. Missy Elliott, Idris Elba, Rihanna, and even Gayle King have cosigned it. Between the chart’s inception in August 1958 and this week, 1,067 singles have earned the coveted top spot.
I’m like, ‘bitch, I know.’ That’s who I am."Next, she parlayed her internet popularity into a two-season stint on Love & Hip Hop: New York.
A gift from the GIF-gods, her mix of cheeky hilarity, disarming honesty, and brash behavior charmed viewers and expanded her fanbase further.
Just doing jokes that I do with my friends,” she told Complex in 2015.