The chief matchmaker on the Russian Internet Experts believe that the “serious relationships” segment of the Russian online dating market remains relatively free: there is no clear leader, so there is scope for developing the business.
Burin notes that, in the last eight months of 2012, there was a tenfold increase in the income from the site and the number of visitors — it started to make a profit.
It is quite possible that, in the future, will be able to develop using its own resources and will no longer need to seek outside investment.
Opportunities to make money The website keeps a careful record of its statistics for “happy couples” that have met through the service: this is another part of the e service that the Russian site has imitated.
According to the company’s own data, after a little more than two years in operation, the total was more than 35,000 couples — of whom about 10,000 couples have got married.
For example, unlike its American counterpart, the Russian site now has a section where a psychologist answers questions, as well as its own discussion forum and blog, with dozens of articles about relationships.
“We stopped looking over our shoulder at the Western model and started doing what our users needed,” Burin says.
The Russian site uses 17, while the American site has 29 — almost twice as many.“At first, copied its Western prototype’s business model and interface logic completely,” says Burin.
“But it soon became clear that the e Harmony business model in its pure form would not work in the Russian dating market.” Thus, made some radical changes to the site’s design and content.
The Russian and American sites work on the same principle: when users register, they answer the questions on a test, and this is then used to compile a psychological profile of the user.
The only difference is the number of criteria used.
Unlike other dating sites, provides a niche service for people who are looking for a serious relationship and are willing to pay money to have potential partners selected on the basis of a psychological test.